{"id":282,"date":"2022-06-29T14:04:57","date_gmt":"2022-06-29T14:04:57","guid":{"rendered":"https:\/\/www.alphamedia.in\/blog\/?p=282"},"modified":"2024-05-06T12:12:44","modified_gmt":"2024-05-06T06:42:44","slug":"things-you-must-know-about-google-ads-if-your-are-running-gambling-and-casino-ads-campaign","status":"publish","type":"post","link":"https:\/\/www.alphamedia.in\/blog\/things-you-must-know-about-google-ads-if-your-are-running-gambling-and-casino-ads-campaign\/","title":{"rendered":"Things You Must Know About Google Ads If Your Are Running Gambling and Casino Ads Campaign"},"content":{"rendered":"\n
\"Google<\/a><\/figure>\n\n\n\n

The Indian Gambling and Casino industry is estimated to be worth\u00a0US$90 billion per year<\/strong>, of which about half is illegally bet. Casinos and gaming institutions have taken advantage of marketing for years, and have recently begun to leverage digital advertising opportunities as well.\u00a0<\/p>\n\n\n\n

Google is aware of the gaming industry\u2019s earning power and has made it easier for casinos, fantasy sports and gaming companies to advertise on Google Ads. There has been a bit of controversy surrounding gambling ads in the past, and casino marketing remains a tricky subject. Therefore, it is essential that you are aware of all the requirements that come with advertising gambling with Google. To successfully cash in on Google Ads for gambling, follow along with this guide.\u00a0\u00a0<\/p>\n\n\n\n

4 Basic Requirements for all Casino, Fantasy Sports and Gambling Advertisements on Google<\/h2>\n\n\n\n

For every type of gambling, fantasy sports and casino game, there are certain restrictions that you must abide by to be able to advertise with Google. However, four main policies apply to all types of Google gambling advertisements.\u00a0<\/p>\n\n\n\n

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  1. Advertisers Must Have the Proper Google Ads Certification<\/strong>: A Google Ad certification is a minimum requirement to be able to advertise with Google. The certification verifies to Google that you are an online advertising expert and, therefore, understand how to advertise on their platforms properly. You can find more information about the\u00a0Google Ads certification<\/a>\u00a0application process on the Google Support website.\u00a0<\/li>\n\n\n\n
  2. Gambling Ads Must Target Approved Countries:<\/strong> For your Ads to be approved by Google, they must only be catered to an audience from the sanctioned countries. Google posted the full list of countries and their local regulations\u00a0for gambling and casino-related ads<\/a>\u00a0on their support page.<\/li>\n\n\n\n
  3. Advertisers Must Have a Landing Page that Displays Information About Responsible Gambling<\/strong>: Advertisers must be careful to never include minors in their gambling and casino ad targeting; this includes anyone under the age of 21. Warnings must be posted about the dangers of addictive and compulsive gambling as well as information on how to get help. Not abiding by\u00a0Google Ad requirements<\/a>\u00a0can have serious repercussions. Advertisers that violate Google\u2019s advertising policies \u201cwill be restricted from any operation in the United States,\u201d including any advertisements using Google platforms.\u00a0<\/li>\n\n\n\n
  4. Gambling and Casino Game Ads Allowed by Google<\/strong>: Google is specific on which gambling and casino games are allowed to advertise on\u00a0Google Ad\u00a0<\/a>platforms. The approved list of content includes advertisements for:<\/li>\n<\/ol>\n\n\n\n
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