Ever since the internet has come into existence for the common man, the travel industry has generated leads through the use of technology. The online world makes it possible for the tourism and travel sector to reach the corners of not just the country but also attract leads from across the world. With increasing restrictions on the physical movement being imposed by governments all around the globe, it is not surprising that people are spending more and more time and money online.
This opens up a whole new world for travel and tourism businesses to grab eyeballs from interested customers and convert them into leads whenever the restrictions are lifted and people can move around for leisure.
The question is how can you, as a travel and tourism business, be visible to these customers? The answer is through the correct strategy around search. People online are using Google and other search engines to look not just for information on tourism and travel but also specific and unique reviews and itineraries, among other things. So you would be remiss if you ignore Search Engine Optimization (SEO) as a travel or tourism business. Are you looking to get started with Travel SEO? Alpha Media is an eminent Travel SEO Agency that delivers results for your business through innovating strategies around Search Engine Optimisation.
Thoughtful strategizing along with immaculate execution is what Alpha Media promises when it comes to Travel SEO Agency. If expansion is your goal and you are looking to attract more customers through digital marketing, more specifically search engine optimization, then Alpha Media ensures that our team of experienced professionals delivers for you. There are nuances in Travel SEO which if ignored can lead to lower yields on your investment in digital marketing. This is where our expertise and domain knowledge comes into the picture. Our SEO strategy helps in increasing traffic, leads and in turn, generating revenues.
Traditional marketing has its advantages, no doubt. However, situations change and the results that could be generated from traditional marketing have reduced for two reasons. On the one hand, cash flow has come to a standstill in the tourism and travel sector due to the covid-19 pandemic. On the other hand, one cannot rely on physical marketing modes like hoardings anymore as more and more places are being put under restrictions. At the same time, since avenues for spending have reduced as people are locked inside their homes, the disposable incomes of people are shooting up and people are spending more money online. What this has done is made small brands easily accessible to a wider audience. Digital Marketing and proper search engine optimization strategies can take these small businesses to the next level once the pandemic subsides. Further, big brands can accentuate their brand value and online presence through SEO. Thus, irrespective of the scale of your business, Travel SEO can result in massive gains for you.
The working of search engines is based on technical knowledge and awareness of this technical knowledge is supremely important to deliver results. It is futile for a travel agency owner to start learning how search engines work. More so, even if businesses have technology leaders, it cannot be expected that they will be able to deliver results while they are focused on driving business growth. We, at Alpha Media, believe that entrepreneurs should concentrate on taking business decisions and we shall provide you with our domain knowledge and experience about Travel SEO so that you can make the right decision. Technical SEO typically includes crawling, rendering, and indexing and website architecture. Alpha Media has dedicated teams for each of these areas so you do not have to fret over them.
As we have mentioned numerous times, Travel SEO or any SEO strategy for that matter cannot be focused on just getting you over to the topmost search rankings. While that is a crucial aspect, we must not lose sight of the goal of getting more and more people to visit your website or landing page or digital store. Further, the SEO strategy should be designed in such a way that once a person has landed on your page, the lead conversion – that is he or she end up availing your services and becomes a customer – actually takes place. Conversion Rate Optimization takes care of exactly this need through the use of sponsored search ads, landing pages and the website architecture to improve your conversion rate.
Link Building and Outreach can work as one of your best tools to improve your SEO strategy as a travel business. A Large number of quality backlinks is sure to move you up in search rankings. At Alpha Media, our focus is to have a detailed plan for getting in touch with travel influencers and blogs to bring about a turnaround for your SEO strategy.
When we develop a SEO strategy for a travel business, our core interest is in getting the maximum benefits for your business through a comprehensive analysis of various words used by people across the World Wide Web about Travel and Tourism. Correct analysis and planning for keyword research can yield surprising results. Keywords attract a lot of traffic and can increase your visibility. Alpha Media also focuses on Keyword Ranking to approach the strategy from all angles.
The travel and tourism business is highly competitive. We, at Alpha Media, ensure that not only do we devise a SEO strategy that suits our specific needs but also is differentiated from your competitors. This is crucial in today’s time.
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Whether you are a local travel agent looking for increasing your customer base or a state-level or national-level brand focused on expanding your reach to areas hitherto unexplored, Travel SEO strategy cannot be based on the concept of ‘One Size Fits All’. Even if your goals are the same – increasing customer base – the means to achieve the ends have to vary according to the scale and other relevant factors that affect SEO strategy. Search is the present and also the future and can only be ignored at your peril. Before setting up your Travel SEO strategy, our best experts shall engage with you to understand what motivates your digital marketing strategy. No one aspect of digital marketing can function without coordination with the rest. We, at Alpha Media, live this truth every day of our work lives. This helps us in setting the right targets and achieving them within a time-bound manner.
Once we have formulated a basic understanding of your requirements, w analyse your existing digital marketing apparatus from all the important aspects – website content, load time, infrastructure, inbound links, keyword usage and leads and traffic. This helps us to decide whether a slight tweaking in your approach is all that is needed or do you need a complete overhaul to achieve success. Innovation drives all stages of the process at Alpha Media and this helps us grow your brand not just from a search perspective but also reduce your expenses.
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Improving the quality of the website content for travel and tourism is one of the first steps that need to be taken to up your ranking on search results. A good travel website must be customer and tourist-friendly and not seller centric. Apart from providing description and pricing of your services, it must also contain blogs and picture and video stories that not just attract the traveller but also provides actionable information for them to proceed with their plans.
This aspect is often ignored when it comes to Travel SEO. Let’s assume that you have amazing useful content on your website. But what is the use of all the genuine content if the load time of your website is higher than the normal load time in this domain. Your search ranking is also affected by this and thus, it must be taken into consideration, more so in the case of a travel website as people will not take you seriously if your techniques are not user friendly for them.
Inbound links contribute a fair amount to generating SEO results. In this respect, our collaboration with your team and other online content creators in the form of bloggers, YouTubers and social media influencers helps in creating credible inbound links for Travel SEO.
More often than not, the minor onsite issues in travel websites can be a deal-breaker when it comes to SEO strategy and results. Our holistic approach to SEO where we work together with all stakeholders to make sure that this does not become a major issue is what makes Alpha Media most sought after as a Travel SEO Agency.
Just like load time for websites, there is another aspect that is often not given enough attention when it comes to Travel SEO. That is Google Maps. Come to think of it, the relevance of Google Maps in search and more specifically, travel-related search is a gold mine waiting to be explored. If planned and executed with perfection, it can shoot up your rankings in a very short time, thereby leading to higher leads.
In the travel business, just coming on search results is not going to deliver results. Our credibility adds loads of value to your SEO strategy. We look at your business as a whole before rounding up on a SEO strategy. There won’t be a hell-heaven difference between our promises and results. Once a strategy is developed, we will brief you at every step of its execution right till we have helped you achieve your goals.
Alpha Media’s domain knowledge and a team of expert and experienced professionals ensure that the turnaround time for delivering results is reasonable. The travel SEO segment is relatively simple for the business if they have an agency that is aware of the sector in and out. We will rely on your specific information and combine it with our expertise to deliver faster results.
The first step in devising a search engine optimization strategy is to pin down and figure out the target audience. It doesn’t have to be narrow or broad. It can be either, but at least a general idea is necessary. Alpha Media helps you in creating a broad target audience so that the SEO strategy can be directed towards a focused goal and not random arrows shooting in the air. This is also one of the ways we reduce our delivery time.
A good SEO strategy delivers genuine traffic and lead conversion, the operative word being ‘genuine’ here. We, at Alpha Media, do not believe in just increasing visitors to your website. Those numbers mean nothing if they are not genuine prospective customers, a large number of whom are converted into actual leads. It is always our attempt to incorporate your brand values in our SEO strategy and execution so that quality is not compromised in search of quantity.
Search Engine Optimization, when done correctly, reduces your digital marketing costs as you do not have to spend more on Search Engine Marketing and paid ads. Apart from that, we also make sure that content generates enough backlinks to drive your business growth.
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